Wednesday 9 September 2015

The Role of Online Shop towards Social Change in Indonesia’s society

Nama : Amelia
NIM : 1114210024
Dosen Pengampu : Faisal Santiago, Prof, Dr, SH, MM

In today's world, people are experiencing an era of globalization where there is a rapid technological developments. The results of this rapid technological developments such as easy communication with the technology called the Internet. Internet allows us to communicate without having to meet in person. And also, the results in information and communication technology revolution is social media. According to Wikipedia, social media is an online media, with users (users) can easily participate, share and create contents include blogs, social networks, wikis, forums, and virtual worlds. Social media is widely used as a means of communication, campaign event for a legislative candidate, even social media is now widely used as a medium for business or better known as The Online Shop.
Online shop is a medium that allows the customer to buy goods or services directly from the seller to the internet using a web browser media. We also usually find Online Shop in facebook, online, instagram, blogs, etc. With the online shop we can save costs because we can compare the price shop online with one another. With Online shop we can also saving our time because we do not need to come directly to the store to shop. We simply just need to use a smartphone to shop at online shop. And it does not occur face to face between the seller and the buyer in the shop at the online shop.
Unlike the olden times, in ancient times there is interaction between the seller and the buyer in the purchase. The change of communication lead to social change in the community. With the online shop people are lazy to conduct transactions and prefer to shop with just a "click" the desired item. Simply shopping at online shop also change human nature into consumptive. According Sumartono (2002), consumptive lifestyles is an act of using a product is incomplete. That is the function of an item before it runs out, people will consume the goods with the same function. So that people will be addicted to online shopping and never feel satisfied. Consumer behavior should be avoided by arranging the groceries which is a top priority. It was some of the impact of social changes arising from online media shop.

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